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With an exclusivity clause, the seller is obliged to promote, claim and sell only the agreed products or services. The clause prevents the seller from entering into agreements with other companies considered to be competitors. By this agreement, the purchasing party undertakes not to request the goods made available to the selling party by others as long as it is in force. Whether you are the seller or the buyer, you can, in this case, gain a competitive advantage, since no one else has access to the same goods. In the absence of an exclusivity clause, the seller may not see the benefit of selling or promoting only a company`s products or services. In the blogging example used above, it may seem unafforded that the blogger posts in a short time about similar products and/or services, causing potential customers to ignore suggestions. Without an exclusivity clause, the company cannot guarantee the loyalty of its partners. . .
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